{"title":"Wave 2 Launch","description":null,"products":[{"product_id":"okumidori-ceremonial-matcha","title":"Nakai Okumidori Matcha","description":"\u003cp class=\"description\"\u003eUmi matcha’s Nakai Okumidori Matcha is a single-origin tea produced by Nakai Organic Tea Farm in Wazuka, Kyoto, Japan. It is the highest quality matcha offered by Nakai Organic Tea Farm at this time. Sourced from the Okumidori cultivar, the tea leaves are then ground slowly with traditional stone mill, resulting in a very fine powder. \u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSingle origin, single cultivar\u003c\/li\u003e\n\u003cli\u003eFrom Wazuka, Kyoto, Japan\u003c\/li\u003e\n\u003cli\u003eOrganic, JAS Certified\u003c\/li\u003e\n\u003cli\u003eFirst harvest, Spring 1st flush\u003c\/li\u003e\n\u003cli\u003eOkumidori Cultivar\u003c\/li\u003e\n\u003cli\u003eTraditional Stone Milled\u003c\/li\u003e\n\u003cli\u003eTana indirect shading - 30 days\u003c\/li\u003e\n\u003cli\u003eTaste Profile: A distinct, nutty \u0026amp; creamy palette with notes of white chocolate, roasted chestnuts, and nori\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eUse Case: Koicha, Usucha, Latte\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Nakai","offers":[{"title":"30g Tin","offer_id":52385708638488,"sku":"#U25N01","price":2799.0,"currency_code":"INR","in_stock":true},{"title":"50g Pouch","offer_id":52385708671256,"sku":"#U25N02","price":3979.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/8741\/0200\/files\/umi_products_3_2-24.png?v=1774357633"},{"product_id":"matcha-duo-bundle","title":"OG Duo Bundle","description":"\u003cp class=\"tagline\"\u003e\u003cstrong\u003eNakai + Haru\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"tagline\"\u003eWhy choose one vibe when you can have two? Both tins being first harvest matcha and the best part?\u003c\/p\u003e\n\u003cp class=\"tagline\"\u003eWith the Umi Duo, you don't have to pick a side; you get the refined, historical expertise of Kyoto and the lush, volcanic terroir of Kagoshima, giving you the best of both prestigious matcha worlds in one stack. The Umi Duo Bundle is the essential tag-team for anyone serious about their self-care aesthetic and their focus game.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"30g tin","offer_id":52385720992024,"sku":null,"price":4199.0,"currency_code":"INR","in_stock":true},{"title":"50g pouch","offer_id":52385721024792,"sku":null,"price":6199.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/8741\/0200\/files\/umi_products_3_2-44.png?v=1774357605"},{"product_id":"instant-matcha-latte-mix","title":"Mixcha: Instant Premix","description":"\u003cp\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eInstant Matcha latte by Umi offers a velvety, cafe-quality matcha latte in seconds. Lightly sweetened to complement the natural flavour of our matcha, it dissolves effortlessly in hot or cold water, making it an ideal choice for busy mornings or a relaxing afternoon pick-me-up. It comes in a sealed box of seven, one for every day of the week. Crafted with care for matcha lovers who crave convenience without compromising on quality making it perfect for quick iced or hot lattes. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"highlighted-attributes\"\u003e\n\u003cli\u003eOrganic\u003c\/li\u003e\n\u003cli\u003eInstant\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eTaste Profile: Creamy, slightly sweet, non bitter\u003c\/li\u003e\n\u003cli\u003eUse case: Ideal for quick indulgent lattes\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":49926444351768,"sku":"#U25M01","price":990.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/8741\/0200\/files\/umi_products_3_2-18.png?v=1774357500"},{"product_id":"bamboo-matcha-whisk","title":"Whisk - Chasen","description":"\u003cp class=\"description\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003eWhisking just got a glow-up. This handcrafted bamboo chasen made with a single bamboo contains 100 prongs featuring a blush pink thread and an adorable sakura charm because your matcha moment should feel as magical as it tastes. It's tradition with a twist: all the power of a perfect froth, now with a cherry blossom wink. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"attributes\"\u003e\n\u003cli\u003eHeight: 10.5cm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"My Store","offers":[{"title":"Default Title","offer_id":49974951772440,"sku":"","price":1549.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/8741\/0200\/files\/umi_products_3_2-49.png?v=1774357452"},{"product_id":"matcha-starter-kit","title":"Matcha Essential Kit","description":"\u003cp class=\"description\"\u003eA Matcha Kit that doubles as a travel kit. Lightweight, compact, and easy to pack, it keeps your daily ritual close wherever you go. \u003cbr\u003e\u003c\/p\u003e\n\u003cp class=\"description\"\u003eMade to move with you.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eContains:\u003c\/strong\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli class=\"description\"\u003eYour choice of Umi first harvest matcha \u003c\/li\u003e\n\u003cli class=\"description\"\u003eCeramic bowl \u003c\/li\u003e\n\u003cli class=\"description\"\u003eCeramic whisk holder\u003c\/li\u003e\n\u003cli class=\"description\"\u003eBamboo whisk \u003c\/li\u003e\n\u003cli class=\"description\"\u003eBamboo scoop\u003c\/li\u003e\n\u003cli class=\"description\"\u003eBamboo tray\u003c\/li\u003e\n\u003cli class=\"description\"\u003eMetal sieve\u003c\/li\u003e\n\u003cli class=\"description\"\u003eLeather carry-on\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"My Store","offers":[{"title":"Haru Matcha","offer_id":49974969565464,"sku":"","price":7599.0,"currency_code":"INR","in_stock":true},{"title":"Nakai Okumidori Matcha","offer_id":49974969598232,"sku":"","price":8799.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/8741\/0200\/files\/umi_products_3_2-14_0df0eb6b-3aa4-42f4-9b01-586b442e07ce.png?v=1774436391"},{"product_id":"haru-ceremonial-matcha","title":"Haru Matcha","description":"\u003cp class=\"description\"\u003e\u003cstrong\u003e\u003c\/strong\u003eUmi Matcha’s Haru Matcha is a single-origin matcha produced in Kagoshima, Japan. 100% certified organic, First Harvest matcha grown in the mineral rich volcanic soils of Kagoshima. Considered among the best first harvest matcha, this is grown at the edge of the volcano in the pristine regions of southern Japan, where the unique misty weather pattern fosters the flavour and growth of this matcha.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSingle Origin, Blend\u003c\/li\u003e\n\u003cli\u003eFrom Kagoshima, Japan\u003c\/li\u003e\n\u003cli\u003eOrganic, JAS Certified.\u003c\/li\u003e\n\u003cli\u003eFirst Harvest, Spring 1st flush\u003c\/li\u003e\n\u003cli\u003eAsanoka, Yutakamidori, Saemidori Cultivars\u003c\/li\u003e\n\u003cli\u003eTraditional Stone Milled\u003c\/li\u003e\n\u003cli\u003eDirect shading - 22 days\u003c\/li\u003e\n\u003cli\u003eTaste Profile: A naturally sweet, subtle, umami and creamy palette with notes of jasmine, wildflower honey and cream.\u003c\/li\u003e\n\u003cli\u003eUse Case: Koicha, Usucha, Latte\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Umi Matcha","offers":[{"title":"30g Tin","offer_id":52385716076824,"sku":"#U25H01","price":1599.0,"currency_code":"INR","in_stock":true},{"title":"50g Pouch","offer_id":52385716109592,"sku":"#U25H02","price":2299.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/8741\/0200\/files\/umi_products_3_2-07_c94e37b1-d1d6-4660-9791-ba268183e9c4.png?v=1774336581"},{"product_id":"matcha-shaker-bottle","title":"Matcha Shaker","description":"\u003cp class=\"description\"\u003e\u003cmeta charset=\"utf-8\"\u003e \u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e Small but mighty. This mini matcha shaker is your no-mess, no-whisk shortcut to smooth matcha on the go. Just add matcha and water, give it a good shake, and you’re set. No clumps, no drama - just clean, vibrant energy in a pocket-sized ritual that fits perfectly into your daily routine. \u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eInstructions:\u003c\/strong\u003e Add 2–3 teaspoons of Umi Matcha, then add water up to the indicated line. Close the lid securely and shake well for 20 seconds to eliminate any clumps. Pour into milk or your drink of choice and enjoy. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"Umi Matcha","offers":[{"title":"Default Title","offer_id":51348748501272,"sku":null,"price":849.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/8741\/0200\/files\/umi_products_3_2-39.png?v=1774357698"},{"product_id":"sifter-beads","title":"Sifter beads","description":"\u003cp\u003e\u003cspan\u003eThese sifter beads sit in your sieve to gently break down clumps as you sift. They speed up the process while creating a finer, more even and silkier powder, so your matcha whisks up smooth, creamy, and completely lump-free every time.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSet of 2\u003c\/li\u003e\n\u003cli\u003ePortable \u0026amp; easy to travel with\u003c\/li\u003e\n\u003cli\u003eMakes the perfect gift for matcha geeks\u003c\/li\u003e\n\u003cli\u003eBreaks down the tiniest of clumps in seconds.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Umi Matcha","offers":[{"title":"Miffy","offer_id":52033578271000,"sku":null,"price":949.0,"currency_code":"INR","in_stock":true},{"title":"Sakura","offer_id":52033578303768,"sku":null,"price":949.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/8741\/0200\/files\/umi_charms-62.png?v=1779865888"},{"product_id":"tsuyuhikari-matcha","title":"Tsuyuhikari Matcha","description":"\u003cp\u003eUmi matcha’s Tsuyuhikari Matcha is a single-origin tea produced by Oishichaen Co., Ltd. It is balanced with a sweet softness and fresh floral notes which makes it immediately approachable. Sourced from the Tsuyuhikari cultivar which is widely loved by those even newer to matcha.\u003c\/p\u003e\n\u003cp\u003eTsuyuhikari つゆひかり is derived from the words Tsuyu which means dew and Hikari which means light. Making it dew light. It is a cultivar from the cross of Shizu-7132 and Asatsuyu blending Asatsuyu’s sweetness with Shizu-7132’s floral notes. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAwards granted: Silver Award at The 14th International Premium Tea Appraisal\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eSingle Origin, Single Cultivar\u003c\/li\u003e\n\u003cli\u003eFrom Yame, Fukuoka\u003c\/li\u003e\n\u003cli\u003eFirst Harvest, Spring Harvest\u003c\/li\u003e\n\u003cli\u003eTsuyuhikari つゆひかり Cultivar\u003c\/li\u003e\n\u003cli\u003eMachine milled\u003c\/li\u003e\n\u003cli\u003eTana indirect shading - 30 days\u003c\/li\u003e\n\u003cli\u003eTaste Profile: Subtle, mellow with notes of yuzu \u0026amp; cherry blossom.\u003c\/li\u003e\n\u003cli\u003eUse Case: Koicha, Usucha, Latte\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Umi Matcha","offers":[{"title":"Default Title","offer_id":52508245262616,"sku":null,"price":1999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/8741\/0200\/files\/umi_products_3_2-65-01.png?v=1786460318"},{"product_id":"zairai-matcha","title":"Zairai Matcha","description":"\u003cp\u003eUmi matcha’s Zairai Matcha is a single-origin tea produced by Obubu Tea Farms in Wazuka, Kyoto, Japan. Zairai is extremely rare to be found. Sourced from the Zairai tea plants, the tea leaves are then ground slowly with a traditional stone mill, resulting in a very fine powder. \u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eZairai 在来 is grown from century old seed grown tea trees, making every plant naturally unique unlike most matcha which comes from cloned cuttings. It accounts for only 2% of Japan’s total tea production. \u003c\/p\u003e\n\u003cp\u003eIt is increasingly rare to come across zairai matcha and we’re happy to provide the experience of what tea may have tasted like in old Japan. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSingle origin, single cultivar\u003c\/li\u003e\n\u003cli\u003eFrom Wazuka, Kyoto, Japan\u003c\/li\u003e\n\u003cli\u003eOrganic, JAS Certified\u003c\/li\u003e\n\u003cli\u003eFirst harvest, Spring 1st flush\u003c\/li\u003e\n\u003cli\u003eZairai 在来 (Heirloom, not Cultivar.)\u003c\/li\u003e\n\u003cli\u003eTraditional Stone Milled\u003c\/li\u003e\n\u003cli\u003eTana indirect shading - 30 days\u003c\/li\u003e\n\u003cli\u003eTaste Profile: A bold, distinct, full bodied matcha with notes of kinako and walnuts\u003c\/li\u003e\n\u003cli\u003eUse Case: Koicha, Usucha, Latte\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Umi Matcha","offers":[{"title":"Default Title","offer_id":52508275605784,"sku":null,"price":2999.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/8741\/0200\/files\/umi_products_3_2-65-07.png?v=1786460289"},{"product_id":"gokou-matcha","title":"Gokou Matcha","description":"\u003cp\u003eUmi matcha’s Gokou Matcha is a single-cultivar matcha produced by Nishio Tea Cooperative located south of Nishio city. Gokou though popularly grown in Kyoto is also cultivated in many other parts of Japan. Gokou is shaded longer than most cultivars, producing dark leaves that mill into an unusually rich matcha. Sweetness leans toward dark chocolate; aroma fills the room before the bowl reaches your lips.\u003c\/p\u003e\n\u003cp\u003eGokou ごこう is a highly esteemed cultivar, treasured for its distinctive, powerful aroma (known as \"Ooika”) and a profoundly deep umami. This matcha offers a pleasant body with an elegant sweetness, making it ideal for the most refined beverages and culinary masterpieces.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSingle origin, Single cultivar\u003c\/li\u003e\n\u003cli\u003eFrom Nishio, Aichi, Japan\u003c\/li\u003e\n\u003cli\u003eFirst harvest, Spring 1st flush\u003c\/li\u003e\n\u003cli\u003eGokou ごこう Cultivar\u003c\/li\u003e\n\u003cli\u003eMachine Milled\u003c\/li\u003e\n\u003cli\u003eTana indirect shading - 30 days\u003c\/li\u003e\n\u003cli\u003eTaste Profile: A fresh, balanced matcha with notes of honey, chilli, dark chocolate and wet stone\u003c\/li\u003e\n\u003cli\u003eUse Case: Lattes, Confectionery\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Umi Matcha","offers":[{"title":"30g","offer_id":52508335374616,"sku":null,"price":1399.0,"currency_code":"INR","in_stock":true},{"title":"50g","offer_id":52508335407384,"sku":null,"price":2199.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/8741\/0200\/files\/IMG_2089.png?v=1786543796"},{"product_id":"wave-2-bundle","title":"Wave 2 Duo Bundle","description":"\u003cp\u003e\u003cstrong\u003eZairai + Tsuyuhikari - \u003cem\u003e30g\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eTwo Cultivars. Two Regions. Two farms \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWhy choose one when you can have two? Both tins being first harvest matcha and the best part?\u003c\/p\u003e\n\u003cp\u003eWith the Wave 2 Duo, you don't have to pick a side; You get two distinct expressions of Japanese matcha, brought together in one duo. Explore the deep, complex \u0026amp; layered character of Zairai, from Wazuka Kyoto - a taste rooted in old Japan, alongside the subtle, elegant \u0026amp; mellow notes of Tsuyuhikari, from Yame Fukuoka, which make an ultimate expression of Yin \u0026amp; Yang in the world of matcha.\u003c\/p\u003e\n\u003cp\u003eThis Duo bundle marks the perfect pairing for discovering how cultivar, terroir and tradition shape the cup. \u003c\/p\u003e","brand":"Umi Matcha","offers":[{"title":"Default Title","offer_id":52511607783704,"sku":null,"price":4749.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0923\/8741\/0200\/files\/umi_products_18aug-20.png?v=1787118609"}],"url":"https:\/\/www.umimatchashop.com\/collections\/wave-2-launch.oembed","provider":"Umi Matcha","version":"1.0","type":"link"}